The Project Summary :
"I was impressed with their great outputs and wonderful design outcomes! Excellent project management capability, centralized in one person who orchestrates the projects' tasks and aligns the efforts to the needs. Very able to switch priorities on the fly."
Services
Brochure Design
Editorial Layout
Visual Direction
Industries
Real Estate
Residential Development
Challenge
Arboria’s brochure needed to bring the atmosphere of a new home together with the practical details buyers look for. The challenge was to balance building and interior imagery with location information, apartment specifications, and floor plans, without making the presentation feel crowded or purely technical.
What we did
It started with a single booked call. Phil LaChance, a principal designer at Seamless.
A site that size, carrying serious traffic and real revenue, is a risky thing to tear up all at once. So rather than pitch the entire redesign up front, we proposed a way to prove the value first, on a small slice, before anyone committed to the whole thing.
Phil had followed Adrian on X for about three years, a fan of his design work and ebooks, so when DesignMe launched he already trusted the team.
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