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Vitasun
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Vitasun

Supplement E-commerce Website Redesign

"I was impressed with their great outputs and wonderful design outcomes! Excellent project management capability, centralized in one person who orchestrates the projects' tasks and aligns the efforts to the needs. Very able to switch priorities on the fly."

Nikolay

Nikolay

CEO

Services

UX/UI Design

E-commerce Design

Responsive Web Design

Industries

Health & Wellness

Vitamins & Supplements

Challenge

Vitasun’s original storefront led with a supplement bottle and a broad product promise. The redesign needed to give shoppers a clearer way into the range, connecting products with everyday health interests while making the store feel more approachable and consistent across desktop and mobile.

What we did

  • Reworked the homepage around lifestyle imagery and clear shopping actions
  • Organized product discovery around health goals, bestsellers, and bundles
  • Designed collection filters and product pages with clear purchase controls
  • Made ratings and delivery information visible alongside the shopping journey
  • Carried the blue, green, and gold palette through store, blog, and contact pages
How It Started

It started with a single booked call. Phil LaChance, a principal designer at Seamless.

A site that size, carrying serious traffic and real revenue, is a risky thing to tear up all at once. So rather than pitch the entire redesign up front, we proposed a way to prove the value first, on a small slice, before anyone committed to the whole thing.

A site that size, carrying serious traffic and real revenue, is a risky thing to tear up all at once. So rather than pitch the entire redesign up front, we proposed a way to prove the value first, on a small slice, before anyone committed to the whole thing.

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